I. Introduction
The global tire industry is evolving. For Forlander Tire, the 2026 Thailand tyre expo served as a strategic milestone.
The 15th edition of TyreXpo Asia Bangkok 2026 was held from May 13 to 15, 2026 at BITEC in Bangkok, bringing together industry participants from around the world. At this event, Forlander Tire showcased its products, established customer partnerships, and received industry recognition.
This article reviews Forlander Tire’s journey in Bangkok and subsequent plans.
II. About the Exhibition: TyreXpo Asia Bangkok 2026
TyreXpo Asia is recognised as a leading exhibition for tyres, automotive maintenance equipment, tools, parts, and accessories in Asia.
The 2026 edition was held alongside the inaugural AutoMROtive event and co-located with INTERMACH, SUBCON Thailand, Plastics and Rubber Thailand, and Future Mobility Thailand, forming a platform covering automotive manufacturing, parts, aftermarket services, and future mobility solutions. The exhibition took place at BITEC in Bangkok.
Forlander’s participation in the Thailand tyre expo provided access to regional industry networks.
III. Exhibition Overview: Scale, Scope, and Industry Impact
Data from TyreXpo Asia Bangkok 2026 showed that the exhibition attracted over 7,000 industry professionals and more than 150 exhibitors from 80 countries and regions. Other sources indicated over 14,600 visitors, more than 355 exhibitors, and 18,000 square metres of exhibition space.
International exhibitors included Deldo NV from Belgium, Davanti World from the UK, Elgi Rubber from India, Eldan Recycling from Denmark, and JGL Worldwide Pte. Ltd. from Singapore. Chinese exhibitors included ZC Rubber, KUNLUN Tire, DoubleStar Tire, SENTURY, and Guizhou Tire.
The tyre industry event featured a hosted buyer programme facilitating over 1,000 pre-scheduled business meetings, as well as technical seminars and forums such as the Autotech Aftermarket Summit. Through participation, Forlander Tire engaged with the global tyre community and gained market insights.
IV. Forlander Tire’s Exhibition Highlights
At TyreXpo Asia Bangkok 2026, Forlander Tire presented products including the Forlander JU910 18.00-25 port tyre for reach stackers and container handling equipment, radial agricultural tyres, as well as our popular truck tyres and passenger car tyres.
During the three-day event, Forlander’s booth received dealers, fleet operators, procurement managers, and technical professionals. Forlander conducted technical discussions with visitors, displayed product performance data, and carried out live demonstrations.
Forlander established new partnerships with dealers from Southeast Asia, the Middle East, and Africa, deepened cooperation with existing customers, and connected with raw material suppliers and logistics service providers. Forlander’s presence at the Thailand tyre expo strengthened its position in the regional tyre industry.
V. Industry Insights
Through exchanges at TyreXpo Asia Bangkok 2026, Forlander Tire learned the following.
In terms of market trends, the tyre industry is accelerating its shift toward specialisation and application-specific tyres. Customers require tyres optimised for specific uses such as agricultural machinery, port equipment, and commercial vehicles. In Thailand and the wider Southeast Asian market, fuel costs and environmental awareness are driving demand for low rolling resistance and long-life tyres. In the agricultural sector, interest is growing in radial tyres that reduce soil compaction and improve traction efficiency.
In terms of industry challenges, Thai mid-stream rubber product manufacturers face competitive pressure from neighbouring countries, and trade barriers (including tariffs and non-tariff barriers) are expected to become more stringent.
For Forlander Tire, these findings support the company’s plans to maintain market diversification, invest in product innovation, and build a resilient supply chain. These observations from the tyre industry event continue to inform Forlander Tire’s strategic direction.
VI. Future Plans
Based on insights from TyreXpo Asia Bangkok 2026, Forlander Tire has developed the following plans.
In product development, Forlander will accelerate R&D of new agricultural and port tyres suitable for tropical climates and complex terrains.
In network expansion, Forlander plans to grow its dealer network in Southeast Asia, focusing on Thailand, Vietnam, Indonesia, and the Philippines.
In service enhancement, Forlander will improve technical support and after-sales service capabilities in the region.
In digitalisation, Forlander will launch an online product catalogue and virtual consulting services.
In sustainability, Forlander will integrate sustainability principles into its product roadmap, exploring eco-friendly materials and manufacturing processes.
Forlander Tire remains committed to the tyre industry through continued investment in these areas.
